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Properties and application of data mining

Data Mining is a process that is useful for the discovery of informative and analyzing the understanding of the aspects of different elements. The term data is referred to here as a raw collection of stats and details, which is not sorted. The same data if it organized and sorted then it turns out to be information, which can be used by us in various ways. This extraction of information from the raw data is another form of data mining.

The key properties of data mining are :
  • Focus on large data sets and databases
  • Automatic discovery of patterns 
  • Creation of actionable information
  •  Prediction of likely outcomes 
Data Mining Applications: Data mining is mostly used by many of the big giants in the IT sector and also some small industries by making use of their own techniques. Some of the popular domains are :
1.    Corporate analysis & Risk management – The following mentioned are the various fields of the corporate sector where the data mining process is effectively used,
  •  Asset evaluation
  •  Resource planning
  • Competition
  •  Finance planning
2.    Market analysis and management: The following mentioned  are the various fields of the market where the data mining process is effectively used, 
  • Target marketing 
  • Finding customer requirements 
  • Determining customer purchasing pattern
  • Provide summary information
  • Customer profiling
  • Cross – market analysis 
3.    Fraud Detection: Frauds and malware are one of the most dangerous threats on the internet. It is almost a kind of crime that is increasing day after day. The fraud detection process can be mainly used through credit card services and telecommunication.
With the help of the services most of the important information like duration of the call, location, the time and day etc can be required which helps in big time. 


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